In the business world, you may remain ahead for a short while, but if you wish to stay in the race for a long time, the goods and services that you offer must be better than your competitors. You must outthink and outperform your competitors by employing better marketing strategies and services. For small businesses, it is even more crucial because they do not have too many resources at their disposal. This article will look at three tips that can help any small business stand out among its competitors.
Any company that wishes to rise above its competition must consistently fulfill its promises. Delivering on the promises made is the easiest and quickest way to instill a sense of reliability among your consumers and build confidence in your brand. If you can prioritize uniformity, it ensures that your brand design is similar across all mediums and guarantees that the intangible sides of the brand stick to similar guidelines. Here are three companies who have managed to keep it consistent for a long time:
Although local coffee shops are preferred for showcasing the individuality of their localities, we can find a Starbucks in nearly every corner of the world. What is the reason behind it? Starbucks is known for keeping up with its customers’ expectations. Even though the store may look different, or the menu may vary depending on the location, Starbucks consistently delivers on its promise. From the taste of each drink to how it can be ordered, Starbucks keeps it simple and consistent.
You must be familiar with the red-colored logo of Target. Even if you walk into a newly built store, you will expect the same looks and feel. You can easily guess that the customer service desk would be sitting right inside the door. This is possible due to Target’s introduction of a steady shopping experience. When customers visit a store, they know exactly where to find what. Humans like predictability and Target has understood and capitalized on this phenomenon.
Even with its simple line of products, Nike never felt the need to reinvent itself. That is because they have not wavered from their brand promise. The company takes care of the footwear needs of the world’s greatest athletes as well as an average individual equally. Such familiarity has created a sense of trust and confidence in Nike and made it reliable and a household name.
Clarity is Key
Clarity is what separates a good business from the average one. If a brand’s Unique Selling Proposition is unclear, it will never attract consumers and may eventually impact the business negatively. In the digital age, we come across an innovation every day. However, companies that are regularly innovating tend to drive their customers away. Many studies have suggested that most people are cynical about new technologies. Therefore, brands need to speak a language that their consumers understand.
Most consumers navigate through hundreds of advertisements each day. Therefore, to make your company stand out, you must be memorable. If your business has clarity, your consumers can walk away with an experience that is not only relieving but also empowering. Let us check out a few companies that are known for their clarity:
Apple may have a wide line of products, but its product offering is streamlined. Due to this reason, you can only choose a few in each category, and that is what helps consumers in making categorical decisions. Even their storefronts are designed to make their product presentation and display simple yet beautiful.
It is hard for a company to sell eyeglasses online. However, due to clarity in its branding, Warby Parker takes the entire experience of buying prescription eyeglasses online to a new level. Firstly, Warby Parker provides a seamless shopping experience thanks to its gorgeous and straightforward website. Secondly, the packaging and print materials are informative and help the consumers navigate various purchase experiences.
Human beings flourish on personal connections, and the same applies to businesses. With thousands of companies around us, brands these days are focusing on developing relationships. A brand with a specific personality Is associated with being humane in its operations and automatically set apart from the rest. Many big names in the corporate world have understood and capitalized on this. Some examples are:
Southwest Airlines has created a niche in the airline industry due to its unique facilities, including self-seating and singing flight attendants. It has not only achieved a special status in a monotonous sector but has also infused its brand message into the customer experience. From kind employees to easy flight bookings, the brand focuses on the singular objective, i.e., serving the customers well.
Coca-Cola is not a new brand. Similar to Nike, its product line is small. However, over the years, it has made an enormous impact and has ventured into its customers’ lifestyles. Coca-Cola claims that its sole purpose is to create, promote, and develop happiness. With this mindset, they have shifted the spotlight away from the product and onto the various possibilities of life with the product. This has helped create a loyal customer base, a feeling of trust, and an overall personality for the brand.
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