Bobbie Wasserman, a corporate communications expert, is a passionate advocate for women’s homeownership. Recognizing the gap between women’s unique homeownership needs and priorities in the traditionally male-dominated real estate and financial sectors, she founded SingleLadyEstates®, the first all-inclusive homeownership company for women.
Single women are currently a driving force in the residential real estate market, accounting for 19% of homes purchased, compared to just 9% by single men; the second largest buying block of homeowners. As more women gain wealth, this influence is expected to continue to grow in the future. Yet, often women’s priorities and needs are “lost in translation” when it comes to homeownership issues as compared to couples and men. SingleLadyEstates helps to empower women to achieve financial stability through homeownership by providing education, advocacy, and connection. This added knowledge and support enhances women’s skills and confidence in managing all aspects of homeownership, from buying to selling and everything in between.
With over 20 years of experience in communications, along with an MBA in finance, Bobbie has an extensive business background. Despite her expertise, Bobbie found herself unprepared for a complex real estate litigation that lasted seven years. Throughout the ordeal, she was repeatedly lied to, gaslit, and underestimated by various professionals. Eventually, the multiple lawsuits were settled in her favor, and even resulted in a law being changed in the process. An engineer on her legal team suggested that the reluctance to settle stemmed from the assumption that, as a woman, she would fold. This revelation fueled Bobbie’s determination to seek damages and support others in avoiding similar experiences.
Drawing from her newly acquired knowledge of real estate law, eminent domain, and structural issues, Bobbie established SingleLadyEstates to help guide women through the entire homeownership journey. The company serves as a safe haven, offering education, services, and tools to assist women with all aspects of homeownership. SingleLadyEstates focuses on providing honest, authentic help while fostering a supportive community for women, who tend to share the basic homeownership roadblocks regardless of age, ethnicity or wealth.
As SingleLadyEstates continues to grow and evolve, its core mission remains unchanged: helping women avoid the challenges Bobbie faced and empowering them to navigate the homeownership experience with confidence.
As the product line completes development, SingleLadyEstates is now providing a plethora of no-cost, varied content including various podcasts featuring business owners, contractors, and other professionals who share valuable insights and useable advice on topics from financial stability and investing to HVAC maintenance. The content has been well received, with a growing global audience appreciating the company’s small but powerful voice.
Initially targeting single women, SingleLadyEstates has also attracted interest from married women who find it a safe space. Bobbie shares stories of women experiencing gender bias in financial and real estate situations, underscoring the need for change. She discusses the “she economy” and the increasing financial power of women, both young and old. With more women earning higher education degrees, delaying marriage and childbirth, and an upcoming wealth transfer from older generations, a significant shift in financial power is underway. Bobbie notes the research that predicts that by 2030, these changes will become more evident.
Traditional male-dominated industries, like finance, are slowly adapting to cater to women’s different priorities and approaches to money and homeownership. Single women own twice as many homes as single men, highlighting the gender differences in priorities. The financial advisor model is predominantly male-focused, but Bobbie’s company aims to bridge this gap by offering guidance and resources tailored to women’s approaches and needs.
Bobbie also addresses the socialization of women, especially older generations, to be compliant and not question authority. This ingrained behavior can result in self-doubt and ignoring red flags. SingleLadyEstates strives to empower women to trust their instincts and make informed decisions.
The SingleLadyEstates Podcast is available at singleladyestates.com, all the major podcast platforms, and the SingleLadyEstates YouTube channel. While the podcast is geared toward her target audience of women homeowners, she has received positive feedback from men who ended up listening with their girlfriends and found the information useful.
For women considering homeownership, Bobbie advises to know your budget (and stay under it), be honest with your “must haves” list, and find a trustworthy real estate agent that you like. She emphasizes verifying any advice received by conducting thorough research on locations and neighborhoods. One of the biggest takeaways from her experiences and discussions is that women have confidence in themselves, applying the
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