The Power of Body Language in Business Communication 

The Power of Body Language in Business Communication 

The business world is always evolving, so it's important to be able to keep up. Effective communication is a crucial part of any business. It is increasingly essential for companies to be able to communicate with potential and current customers to survive. The way you communicate can say a lot about you and your company. This includes being able to understand and use the proper body language. Your body language is an important element of communication. It can convey confidence, power, and authority. It can also make you approachable, friendly, and open to new ideas. How you use your body language in business can make a big difference in how people perceive you and your business.  

What is Body Language? 

Body language is a form of nonverbal communication in which physical expressions, such as posture, gesture, and facial expression, convey messages. Studies show that body language accounts for up to 55% of all communication. 
In business communication, body language conveys confidence, builds rapport, and creates a positive impression without words. In other words, your body language can also offend or hurt others which may leave a negative image of your business. For example, maintaining eye contact, smiling, and standing up straight can make you appear more confident and approachable. On the other hand, slouching or averting your gaze can make you seem disinterested or untrustworthy. 

The Different Types of Body Language 

it is essential to be aware of the nonverbal cues you are sending out and ensure that they are aligned with the message you are trying to communicate. Here are some of the key aspects of body language: 

Eye contact  

Eye contact is one of the most important aspects of body language. It can communicate confidence, trustworthiness, and interest. 

Facial expressions 

Facial expressions can convey a wide range of emotions, from happiness and excitement to anger and disgust. They can signal whether someone is interested or engaged in your words. 


Posture can communicate a lot about how someone is feeling. For example, slouching often indicates boredom or disinterest, while standing up straight conveys confidence and authority. 

Read Also: Women, Be Heard: How to Speak with Confidence in Public


Gestures are a form of nonverbal communication that can help emphasize or underscore your points verbally. Common gestures include waving, pointing, and using hands to illustrate size or shape. 


Touch is often used to build rapport or express empathy. For example, shaking someone’s hand when you meet them or patting them on the back after they give a presentation shows that you are friendly and approachable. 

The Power of Body Language in Communication 

In business, communication is the key. You must communicate effectively with your colleagues, clients, and customers for your business success. There are many benefits to using body language in business communication. Such as:

1. Building Rapport with Others 

When you use body language to communicate, you can create a connection with others that goes beyond words. This can help you build rapport and trust with the people you are communicating with. 

2. Convey Your Message Effectively 

Your body language can enhance or detract from the message you are trying to communicate. If your body language is congruent with your words, it will reinforce your message and make it more effective. On the other hand, if your body language is incongruent with your words, it will undermine your message and make it less effective. 

3. Make a Positive Impression 

Your nonverbal communication plays a role in how others perceive you. Pay attention to your body language to make a positive impression and ensure it sends the right message. 

4. Help You Understand Others 

Body language can be a valuable tool for reading other people. You can better understand their feelings and thoughts by paying attention to the nonverbal cues someone is giving off. 

5. Resolve Conflicts 

If you are involved in a conflict with someone, paying attention to body language can help you resolve it. By observing both parties' nonverbal cues, you can better understand the situation and find a way to resolve the conflict. 

Read Also: When to Speak Up and When to Step Back at Work 

How to Use Body Language in Business Communication 

In business communication, body language is just as important as words. The way you carry yourself, make eye contact, and gesture can all affect how your message is received.  
Here are a few tips on how to use body language in business communication: 

1. Make a Good Posture and Eye Contact

Good posture and eye contact show confidence. When speaking to someone, don’t slouch; stand up straight and look them in the eye. A professional stance will tell your clients that you are credible and trustworthy, and people will be more likely to have confidence in your offerings. 

2. Use Open Body Language

Open body language is being open and approachable to others. This type of body language conveys approachability and openness. Arms uncrossed, legs uncrossed, assertive handshake and relaxed posture – these kinds of body language show a more casual and open impression. Use open body language if you want people to feel comfortable talking to you. 

3. Avoid Fidgeting

Fidgeting conveys nervousness and a lack of confidence. If you fidget, people will think you are unsure of yourself or your message. Try to stay still and avoid fidgeting when you are speaking to someone. 

4. Use Gestures Sparingly

A gesture is a strong communication tool to support and complement your message. But too many gestures can be distracting and make you seem unprofessional. Use gestures sparingly and only when they add to what you are saying. 

5. Smile

A smile is the most common and most effective positive body language. Smiling makes you seem friendly and approachable. If you want people to feel comfortable talking to you, smile. 


In business, first impressions are important. And often, body language can be just as important as words. Using body language effectively can help you communicate better in business settings and make a positive impression on potential clients and customers. So next time you are heading into a meeting or giving a presentation, remember to pay attention to your body language — it could make all the difference in the outcome. 

The Editorial Team

The Editorial Team

Hi there, we're the editorial team at WomELLE. We offer resources for business and career success, promote early education and development, and create a supportive environment for women. Our magazine, "WomLEAD," is here to help you thrive both professionally and personally.

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