Danielle Ralston is a survivor. She had a very traumatic childhood, suffering from multiple learning differences. Ralston was not only dismissed, bullied, and belittled but also faced homelessness and overcame an appalling cancer attack. However, she has an indomitable spirit and refuses to give in even in the most challenging situations. And this is the key to her success.
“I am very obstinate, and when someone tells me that I can’t do this or can’t do that, I make sure to prove that I can do it,” Danielle Ralston told WomELLE in an exclusive interview.
When Ralston was in school, no one cared for her. Nobody taught her anything in school. Her childhood was traumatic. However, everything started changing when a professor told her that she was capable of doing so many things. This amazing teacher instilled confidence in her, and she decided to prove to everyone who said that she was “unworthy” was wrong.
She armed herself with knowledge and made it a habit to read as much as she could. “Despite my disabilities, I was always reading, learning something new. I looked for balance to create more power, which led to my success as a female entrepreneur. My teacher changed my life.”
Working in the IT industry
Before becoming a business and life coach and founding the Be Boss Girl, a digital marketing agency that empowers business owners to attain the highest level of success, Danielle Ralston worked in the male-dominated IT world for several years. During this period, she relentlessly struggled for acceptance and respect. While Ralston was proud of her accomplishments in IT, she never felt passionate about her work. However, it was never easy there. But she was obstinate; if someone told her she couldn’t do something, she tried to find some way to accomplish it.
“At the same time, I was constantly learning to make it to the next step. I was being vocal and showing it. I had to prove myself every time. I had to argue all the time with someone to prove a point. This frustrated me, and I wanted to be my boss,” Ralston recalls.
Becoming Her Boss
Soon she founded Be Boss Girl, and everything started changing. Ralston discovered the satisfaction of being her boss while helping other entrepreneurs to market themselves. Finally, Ralston had found her power and voice as a woman. Alongside Be Boss Girl, she started her journey into coaching. Consequently, she founded The Rockstar CEO. During the past 12 years, she has mentored entrepreneurs in their journey to becoming their best selves. Her mission is to encourage other women “to rise strong and become limitless,” both in business and in their personal lives.
The success of The Rockstar CEO encouraged Danielle Ralston to take the next step in business. She now founded her dream project, Neuro Divergent Boss Girls – an online home for female business owners belonging to her special tribe. Instead of a monthly membership fee, businesswomen receive regular online training, online working sessions, accountability, and support. Ralston says she wants the world to know that these women entrepreneurs can be a force to be reckoned with. She also has a Facebook community, where she and her team members reply to all queries of the members and conduct workshops free for the group.
Neuro Divergent Boss Girls takes all that hard-won personal knowledge and turns it into help for other women who have been marginalized because of their learning differences, brain injuries, bipolar disorder, dyslexia, or ADHD. She took one of her clients through a systemization process to create a stable and sustainable business. The client experienced a 400% increase in profits just this year since started working with her.
The secret to success by Danielle Ralston
When asked about the secret to her success, Ralston described the importance of coaching in her own life. She has had many coaches herself and believes that hiring a coach is a vital investment for any business. Another important trait for entrepreneurs is to listen to the market and pivot when necessary.
Ralston says, “The keys to success for her clients are getting a coach, setting up systems, writing things down, knowing their ideal client, and working on their mindset. Mindset work is so important when the entire world has low expectations for a person.” Ralston advises people to change their mindset to look for abundance, not scarcity. There’s plenty of room for everyone to succeed, and what you have to offer the world is unique.
According to Ralston, her husband is her biggest support system and best friend. They discuss every little thing. It is because she thinks that she is not the best person to always make the right decisions. Her husband guides and advises her. She is also proud of her team. “I hire people who can help me in areas where my knowledge is limited.” Every business needs to invest enough in a support system, as this is crucial for the success of any business.
Future Plans of Danielle Ralston
Ralston wants to help startups, which many business coaches try to avoid. “In the process of helping others, I am myself learning new things every day. I am in the process of compiling them and releasing them as online content at very affordable prices,” Ralston told WomELLE. She wants all entrepreneurs to avail themselves of the benefits of what she has learned and what she knows.
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