You're staring at a job offer, and the numbers look good. Maybe great. But there's this equity component, and suddenly you're wondering if you're about to make the smartest financial decision of your life or walk away from a fortune because you didn't understand what you were reading.
This choice will affect your net worth for the next ten years. Let's break it down.
Cash Versus Equity: What Makes Sense When
If you're early in your career, take the cash. I know equity sounds exciting, but you probably have student loans, you're building an emergency fund, and you need to eat food that doesn't come in ramen form. A $90,000 salary beats $70,000 plus equity when you're 24 and your savings account has $3,000 in it.
Around year five to ten of your career, this calculation shifts. You've got some savings, maybe you've paid off high-interest debt, and you can afford to take a bet. This is when equity starts making sense, especially if you're joining a company with real traction. Think revenue, customers, and a path to exit that doesn't require magic.
Senior roles should always include meaningful equity. If you're being hired as a VP or C-level executive and equity isn't a significant part of your package, something's wrong. You're being brought in to build value. You should own a piece of what you build.
What That Percentage Actually Means
Here's where things get real. Someone offers you 0.5% of the company. What does that mean?
First, find out the total number of shares outstanding. If the company has 10 million shares and you're getting 50,000, that's your 0.5%. But here's the thing: that percentage will get diluted every time the company raises money. Each funding round creates new shares, which makes your slice of the pie smaller.
Let's say you join a Series A company valued at $50 million. Your 0.5% is theoretically worth $250,000. Sounds good, right? But the company raises a Series B that dilutes you to 0.35%. Then a Series C cuts you to 0.25%. If the company eventually sells for $300 million, your 0.25% nets you $750,000 before taxes. That's serious money, but it's not the million-plus you calculated on day one.
The math gets worse if the company has liquidation preferences. Investors often get their money back first, sometimes 2x or 3x their investment, before anyone else sees a dollar. In a modest exit, this can eat up most of the proceeds, leaving common stockholders (that's you) with very little.
Ask these questions during your negotiation: What's the current valuation? How much money has been raised? What are the liquidation preferences? How many shares are outstanding? These aren't rude questions. They're basic due diligence.
Vesting Schedules Are Everything
Standard vesting is four years with a one-year cliff. This means you get nothing if you leave before your first anniversary. After that first year, you get 25% of your equity, and the rest vests monthly over the remaining three years.
Leaving at month eleven means you walk away with zero equity. Leaving at month thirteen means you get 25%. This structure is designed to keep you around, and it works.
If you're joining a startup and you're critical to the early team, negotiate for early exercise rights or a faster vesting schedule. Some companies will do three-year vesting for senior hires. Others might skip the cliff if you're coming from a competitor and they need you to start immediately.
Here's what most people don't think about: what happens if you get fired or the company fails? Your unvested equity disappears. Even worse, if you have Incentive Stock Options (ISOs), you typically have 90 days after leaving to exercise them or they expire. If your strike price is $2 per share and you have 25,000 vested options, you need $50,000 cash to buy those shares within three months of leaving. Most people don't have that kind of money sitting around.
Some companies now offer 10-year exercise windows, which is far more employee-friendly. Ask about this. It matters enormously.
Running Your Numbers Before You Sign
Don't sign an offer until you've modeled out the scenarios. This takes an hour and could save you years of regret.
Start with the pessimistic case. Assume the company stays flat or sells for barely more than its current valuation. What do you make? Often the answer is nothing or close to it. Can you live with that outcome?
Now model the realistic case. Look at comparable exits in your industry. If you're joining a B2B SaaS company, research what similar companies sold for relative to their revenue. If your company is doing $10 million in annual recurring revenue and comparable companies sell for 8-10x revenue, you're looking at an $80-100 million exit. What's your equity worth in that scenario?
Finally, model the optimistic case. Not the unicorn fantasy, but the genuinely good outcome where the company gets acquired for $300-500 million or goes public. What would you make? Is it enough to change your life?
Compare all three scenarios against what you'd make taking a different job with higher cash and less equity. If you took an extra $30,000 per year in salary and invested it conservatively, you'd have $120,000 plus returns after four years. Does your realistic equity scenario beat that? What about your optimistic scenario?
Factor in your personal situation. If you have kids, aging parents, or expensive medical needs, cash matters more. If you're single, debt-free, and living cheaply, you can afford to take bigger risks.
Making the Call
The best compensation decision depends on your specific moment in life. There's no universal right answer, but there is a right answer for you right now.
If you need money today and you're risk-averse, take the cash. If you're comfortable and you believe in the company, take the equity bet. If you're somewhere in between, negotiate for a balance that lets you sleep at night.
Just don't make this decision based on vibes and excitement. Make it based on math, research, and honest assessment of your risk tolerance. Your future self will thank you.
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