Printables are one of the most popular digital products that professionals sell online to generate a passive income. As the name suggests, printables are documents that can be printed for final use by customers. Planners, diaries, coloring pages, art pages, and diaries are some forms of printables. You may easily customize and create printables according to your business and field. You can choose to create printables for your blog to drive more traffic and grow the email list.
There is no denying that people love free stuff, and most look for websites that provide free printables. When you list free printables on your blog, it will help generate more satisfied and happy readers. Here’s a handy guide to help you create a free printable for your blog.
How to Make Printables?
Selling free printables could be an effective strategy to increase your blog’s readership. Follow our guide to create printables.
Find the Right Type of Printable
You must first determine which printable you want to list on your blogging website. Depending on the audience’s requirements, you can create one or more. What makes them unique is that you would only have to create once. Other copies can be replicated, and you may sell it a million times. To create printables, you would only need little to no capital. There is no huge investment required, and there are multiple websites that may allow you to create printables for free.
Here are some of the aspects you must consider before creating printables.
- What is the need for creating a new printable?
- Will it make lives easier for your target audience?
- What are the struggles and preferences of your potential customer?
Conduct a Survey
Understanding and determining the target audience’s needs can be a real struggle. You can consider conducting a survey and learning from your audience’s responses. You may use your email list to send out the surveys. Even a small email list will help identify the key challenges and opportunities. Gather all the responses and develop great ideas to create printables for your blog.
Plan the Visual Look
Printables are not just inspirational or motivational quotes. They are unique digital products such as a planner or a workbook that can be downloaded and printed. The printable should be clean and effective in design. Remember, you will not have any downloads when the design is not appealing. You would have to go through an entire creative process to decide and brainstorm on the visual look of the printables.
You may also check other printables available on the Internet to better understand and create an outline for your printable. Have an out-of-the-box design and write a crisp, compelling copy on the printable to make it more appealing visually. Here are some free resources and software you can use to create printables.
- Craft Bundles
- Free Design Resources
- Microsoft Powerpoint
- Microsoft Word
- Adobe Photoshop
- Adobe Indesign
Format Printable Properly
A printable should be well-formatted and organized. Research and outline the design of the printable properly. Keep in mind that people download free printables to make their lives easier. If your printable does not solve the purpose, it will not make sense to any of them. Here are some of the things you must keep in mind when creating the format for your printable:
- Take visual hierarchy seriously
- Avoid making it busy
- Keep it clean and avoid the clutter
- Include a lot of white space and breathing room
- Design with the right flow in mind
Infuse Your Branding
You will be launching the printable on your blog. So, you may choose to infuse your branding elements into it. Use the brand colors and fonts to make it appealing and attract more audiences. The branding will help you stand out from the crowd and increase the memorability of your printable. Whatever you do, you should avoid adding too many elements and making the printables appear cluttered.
Read Also: Why is Personal Branding Essential for Entrepreneurs?
Launch and Promote Your Printable
Make a proper strategy on how you wish to launch and promote the printables. Before launching printable for free, you must aim to understand your audience’s preferences. Create communication around how unique the printables are and why people should buy them from you. Send an email and discuss the printables’ benefits before launching. You may also make a social media strategy and a complete marketing mix to promote your printables. Here are some of the ways you can use to promote and create printables.
- Use email lists to inform and create awareness about them.
- Use Facebook groups or leverage other forum groups to connect with people who might be interested in the product.
- Leverage Pinterest to create pins about the printable.
- Create a landing page or run digital campaigns to create awareness.
Selling a visually appealing printable for free can help you connect with audiences. Make sure you focus on the design and aesthetics to create printables. Use the above guide and create the best version of the printable.
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