Social media is becoming increasingly popular and provides an excellent opportunity to connect with people around the world. With more than 1.39 billion active users on Instagram, the platform has great potential and has been experimenting a lot to enhance the user experience. Instagram launched Instagram Reels in 2020, which allows users to create and upload video clips of up to 90 seconds.
The short-video format allows the users to get creative and showcase their personalities. It is an effective way to leverage the platform’s potential and connect with people worldwide. More than 60% of businesses globally have started experimenting with video content. Millions of people shop through the platform, and Instagram reels could be one of the most effective ways to promote your business. Let us understand some of the reasons why Instagram reel marketing should be in your marketing mix.
Expand Your Reach
The best thing about social media marketing is that it allows you to connect with potential customers. Many businesses limit reels because they feel the audience is majorly Gen-Z. However, it is not the case. Instagram Reels are popular among youth and millennials, and many brands make thousands of sales via reel marketing. From animated to human-centric videos, you will find different types of content trending on reels. Keep a check on the trends and use trending audio to create viral videos and expand to larger communities.
The trend of video marketing is increasing, and many brands are leveraging videos to connect with their audiences. On social media, the attention span of the user is limited. As a brand, you will have to create a hook element to grab the attention of the user. Compared to IGTVs and other videos, the user is more likely to watch the entire video here. These reels have better visibility and provide more chances to connect with the target audiences.
Engage with Audience
Instagram Reel marketing can be an effective way to engage with the audience. You can create engaging and interactive videos to answer their queries or share their concerns. Keep in mind that engaging with your audience is crucial for building a presence on social media. When you engage with your audience, it will have a positive impact on them. This will help build reviews and improve sales. You can speak on a debatable topic and encourage your audience to comment and share their perspectives. The more the number of comments, the higher the chances of the video becoming viral.
Multi-Purpose Content across Platforms
Instagram Reels content is worthy, and you can certainly repurpose it. You can crop and use it as an IGTV, share it on your story, and upload it on YouTube shorts, TikTok, or other video-sharing platforms. The best marketers know how to promote a business and repurpose the content most effectively. You may even consider taking a few clips from the video and uploading it on your website or portfolio. Make sure that the video matches your brand aesthetics and personality.
Balance Entertainment with Education
Making Instagram Reels can be fun and may help maintain a balance between education and entertainment. You can guide your audience and help them make informed decisions by making videos on informative topics. At the same time, you can make the videos interactive and keep the entertainment quotient high. If you are hiring an experienced professional for reels, ensure that the person can engage with the audience. Many brands are experimenting with dance-based and text-based reels to keep the audience engaged while leveraging the platform to reach the audience.
Create Brand Awareness
You can leverage social media reels to promote your business and create brand awareness. Unlike social media posts and stories, reels have a higher chance of appearing on the explore page. Instagram Reels for business have higher shareability and can be one of the most effective ways to connect with audiences. Videos and Instagram Reels appear under the hashtag section, similar songs and effects section. Users will be able to view the video even after a long time, and you can grab the opportunity to answer questions related to your business or share exclusive information related to your business. Consider collaborating with influencers to further increase your brand’s reach and build authenticity.
Read Also: How Local Influencers Can Help Grow Your Small Business
Instagram reels for business will not only help connect with the audience but also establish trust with them. Most businesses use stock images and videos. The feed of businesses is mostly filled with brand images and products. Using your own face or any known face in the reel can help establish credibility and build trust.
Stay Ahead of Competition
You should leverage Instagram reels to gain a competitive edge and stay ahead of competitors. If the competitors are also making reels, try to understand their strategy. Analyze the trends properly and adopt the trends which are in alignment with your industry.
Instagram Reels for business can help create awareness, build a relationship with the audience, and are one of the most effective ways to promote business. Keep experimenting with the style of the video and formats. Use a compelling thumbnail and give a hook point in the beginning to grab the attention of the user.
Leave a Reply