Lara Augusta is a woman who has lived and worked on four continents, dealt with a multitude of cultures and understood the importance of human development for performance. She founded Embracing Potentiality, a company focusing on personal and professional growth through self-awareness, reflection, and confronting inner issues.
Born and raised in Brazil, Lara graduated with a degree in International Relations. Unlike in the United States, where students choose their own curriculum, Brazilian students study a comprehensive curriculum with mandatory classes in topics such as Technology, International Law, Politics, Media, Marketing, Sociology, Anthropology, Philosophy, Environment, and Conflict Management. Lara’s education gave her a broad understanding of global issues, cultural differences, and communication skills that she later applied to her work in corporate training.
Lara’s journey in building and facilitating learning experiences started when she was 16 years old. She was certified as a Teacher of English as a Second Language and was recruited to teach children and adults in the top 3 English schools in her hometown in Brazil. After graduating in International Relations, Lara worked in International Trade and Diplomacy, which led her to live in Beijing, China, for three years. While living in China, Lara transitioned back to education and training. She joined the official hospitality company for the Olympic Games in their training and global staff management pursuits for the Beijing Games.
Lara‘s diverse experiences and education gave her a fresh perspective on corporate training. She drew on her background in International Relations, applied her knowledge of global issues, cultural differences, and communication skills to her work in corporate training, and remained dedicated to studies of human development for performance. After obtaining an online Master of Science in Education in Learning Design and Technology (MSEd in L.D.T.) from Purdue University, Lara is now pursuing a Psychology and Neuroscience of Mental Health MSc at King’s College in London.
Lara’s passion for personal and professional growth led her to start Embracing Potentiality. The company’s mission is to partner with individuals on their awareness and growth journeys. The company focuses on four fundamental needs: the need to be seen, heard, acknowledged, and validated. Embracing Potentiality is about recognizing and accepting the idea that there are infinite possibilities and potentials for growth, development, and achievement within ourselves and the world around us. By embracing potentiality, individuals can approach life with an open and curious mindset and be empowered to pursue their dreams and aspirations.
Embracing Potentiality offers several services, including coaching, training, and consulting. The company’s coaching services help individuals unlock their full potential and live their best lives. Embracing Potentiality’s training services focus on leadership development, communication skills, and intercultural competence. The company’s consulting services assist organizations in creating a culture of growth, development, and achievement. Embracing Potentiality services are customized to meet the unique needs and goals of each client.
Lara believes that leadership has become more challenging than ever before in today’s ever-changing world. Leaders must navigate through ambiguity, uncertainty, and complexity while making confident and efficient decisions. In order to achieve these goals, leaders require a high level of self-awareness, emotional intelligence, and strategic thinking. Lara Augusta has designed Embracing Potentiality’s coaching program to help leaders reach their full potential by overcoming challenges, fostering trust and collaboration, creating a positive work environment, and promoting constant learning and development. Coaching is a powerful tool, according to Lara, that enables leaders to become effective and successful in their roles.
“Every individual has the choice to lead their own lives, in their way, as they inspire others: whether it’s by setting an example, sharing knowledge and expertise, providing support, or taking the initiative,” says Lara, who firmly believes that leadership goes beyond positions of authority. Lara encourages women to define success for themselves, whether in corporate, government, entrepreneurial, or personal life, and to pursue their goals with confidence, vision, passion, supportive people, and market research. As a successful entrepreneur, Lara Augusta believes that embracing failures as an opportunity to learn, being authentic, and having a mindset of fulfillment, energy, and creativity are crucial for success.
Lara’s journey from diplomacy to corporate training to starting her own business is a story of cultural understanding and personal growth. Her experiences have taught her the importance of self-awareness, reflection, and confronting inner issues. Lara’s passion for personal and professional growth has led her to help others embrace their potential and live their best lives.
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