Melanie Bell: Aiding Customer Experience for Revenue Growth

Melanie Bell, the founder of Strategic Piece, works towards helping B2B companies deliver exceptional revenue growth by strategizing and uniting their marketing, sales, and service verticals around a technology-driven customer experience built on the HubSpot platform. The company works on four different modes of engagement – Assess, Advise, Action, and Amplify – according to the client’s requirements. Strategic Piece is a gold-tier HubSpot Partner, and for most of the clients, Melanie suggests that as the right software. She is also a believer of fiction reading helping with leadership development, and that is what prompted her to start “Leaders Who Fiction” to help people acquire and develop leadership skills through fiction reading. 

Listen to this episode to learn more about Melanie and her business ventures that help the business grow using various techniques. 

Today, you will learn about: 

• Melanie’s educational background and career 
• Her transition to entrepreneurship 
• Founding of Strategic Piece 
• Services that the company offers 
• Approaches used by the team  
• The reason behind the start of “Leaders Who Fiction” 
• Advice to female business owners 

Key Takeaways: 

• B2B companies need strategies to boost customer experience 
• New technology and software are key to serving customers better 
• Working on hindrances key to fuel performance and revenue 
• Fiction reading can help with business development 
• Keep innovating and re-inventing to prevent burnout 
• It is okay not to have everything figured out at once 

Connect with Melanie Bell 

https://www.strategicpiece.com/ 

https://www.leaderswhofiction.com/ 

https://www.linkedin.com/in/melanieabell/