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Mind Over Matter

Mind Over Matter explores the connection between mindset and success for women entrepreneurs. This column provides practical strategies for building confidence, managing stress, overcoming challenges like imposter syndrome and gender bias, and fostering emotional intelligence.

Understanding and Overcoming Unconscious Gender Bias in Business Settings

Navigating gender bias serves as a chronic emotional tax for women leaders in male-dominated business contexts, research shows. Facing prejudicial assumptions about their capabilities, constantly working to prove competence, and receiving inadequate recognition despite outpacing peers exacts a heavy psychological toll over time.

Overcoming the “Likeability Trap”

The quote by Madeleine Albright highlights the double standard women face in leadership, where competence is often perceived as aggression. This article explores the likeability trap that women in the workplace must navigate, offering strategies for authentic leadership without sacrificing identity.

Asking for What You Need

For women entrepreneurs, asking for what we need—like a raise or funding—can be tough. This article explores the barriers women face in self-advocacy and offers practical strategies to help you confidently speak up and negotiate for your business needs.

Bouncing Back from Failure

This article offers practical strategies for women entrepreneurs to build resilience by reframing failure as a learning opportunity. It covers how to extract valuable insights from setbacks, embrace a growth mindset, and foster a supportive community to help navigate challenges.