Mou Dasgupta: Redefining the Art of Luxury Tea with Brook37 The Atelier

Building upon tea's rich history spanning thousands of years, Mou Dasgupta recognizes the integral role it plays in diverse cultures and traditions worldwide. She has embarked on a mission to redefine luxury and elevate the art of tea consumption. Through her visionary approach, Mou's brand, Brook37 The Atelier , has become a vehicle for not only introducing discerning American households to a heightened tea experience but also embodying her profound dedication to social and environmental consciousness, philanthropy, and the empowerment of women. In doing so, she seamlessly connects the timeless allure of tea with a contemporary quest for innovation and positive impact.   

Where Nature Inspires and History Unfolds    

Mou Dasgupta's journey from the corporate world to becoming an entrepreneur was driven by a desire for new challenges and a passion for tea. With a successful 25-year career in the financial services industry, including a high-ranking role at JP Morgan Chase, Mou found herself yearning for something different. After several attempts, she made the courageous decision to leave her corporate career behind.   

The transition was not without its challenges. Mou recognized that leaving the stability of a corporate job meant giving up the reassurance of a steady salary and the support system she had built over the years. Additionally, the constant learning and growth that came with her previous role were now in question. However, fueled by her passion for tea and a deep belief in the untapped potential of the market, Mou took the leap and launched her own brand.   

Tea had always been an integral part of Mou's life. Growing up near Darjeeling, India, renowned for producing the highest quality tea, she developed a profound appreciation for its flavors and aromas from a young age. Upon moving to the USA, she was disappointed by the lack of quality tea available, leading her to import tea during her trips to India.   

Mou's vision went beyond simply bringing good tea to the American market. She viewed tea as more than just a healthy beverage; she saw it as an art form akin to fine wine. In her eyes, tea possessed a complexity of flavors, aromas, and unique characteristics that rival the finest wines. With this perspective, she aimed to educate consumers about the nuances and intricacies of fine tea while bringing the highest quality teas to the US market.   

Inspired by a brook behind her house in Princeton, Mou found solace amidst the pandemic, leading to the birth of Brook37. The name holds historical significance, with "37" representing the year tea was discovered and coincidentally Mou's house number, intertwining personal and tea history.   

Empowering Women, Embracing Sustainability   

Brook37, as a distinguished tea atelier, takes pride in sourcing the most exquisite, delicate, and bold teas directly from the world's finest gardens. Guided by the vision of its female founder, Mou Dasgupta , and supported by an all-women production team, Brook37 disrupts the traditionally male-dominated tea industry. With fresh thinking and an unwavering commitment to ethical and sustainable practices, the brand offers an unparalleled selection of teas, encompassing a diverse array of flavors, aromas, and colors from around the world.   

At the heart of Brook37's philosophy is the belief that everyone, regardless of background or circumstance, can enjoy their tea and embrace a positive and aspirational lifestyle. This inclusive approach reflects the brand's deep connections with the best tea producers globally, fostering partnerships with those who share their values of quality, accountability, and sustainability. Through personal interactions, shared stories, and a genuine understanding of the tea community's lives, Brook37 works closely with these producers to create exceptional teas that benefit both people and the planet.   

Brook37's commitment to quality extends beyond the tea itself. The brand operates with transparency, ensuring that consumers are informed about the impact of their purchases. With every transaction, customers are notified of the specific dollar amount that Brook37 will contribute towards environmental and social causes. This transparency builds trust and reinforces the brand's dedication to making a positive difference in the world.   

Empowering Women Entrepreneurs   

For women embarking on their entrepreneurial journeys, Mou offers valuable advice based on her personal experience. She emphasizes the significance of financial independence, particularly for women, and encourages thorough planning and strategic thinking. Mou's advice includes prioritizing expenditures, conducting market research, and understanding the target customer base before making financial commitments. By carefully considering each dollar spent and making informed decisions, aspiring women entrepreneurs can set a strong foundation for their businesses and increase their chances of success.   

Mou Dasgupta's journey as a visionary entrepreneur with Brook37 The Atelier showcases her passion for tea, commitment to sustainability, and empowerment of women, redefining the tea industry one exquisite cup at a time.