The Secret of Selling Through Service

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Here is an affirmation I suggest you use to support this principle: I know that the service I give today returns to me ten-fold.  

When you are attempting to build your business and grow your profits, it can be very easy to lose yourself in your bottom line, forgetting the needs of the very people you are attempting to serve.  I’m not suggesting that you do this with intention, quite the opposite, but nonetheless, the outcome is the same.  OK, I can hear the chatter and perhaps some slight confusion around what I just said.  After all isn’t being a leader in your business fed by growth? Yes, but… There is a little known and even less practiced principle for success and growth that will not only enhance your bottom line, it will build your reputation for years to come and that is the art of “Profit Karma”.   

The idea of “Profit Karma” is selling through service, which at times can mean that you don’t sell anything at all, but rather you serve your potential clientele to the best of your ability by setting aside your immediate need for a sale.  You see a true leader will follow the highest path, and in my humble opinion, no matter what you might offer, service is the highest path always.  

“Profit Karma” is also one of the most motivating practices I know of, as it is extremely satisfying to know you have provided optimum service. This means you are focused on listening to your potential client’s needs, learning about what will best suit them and finally you have come up with a real solution, which may or may not have included product or service you offer.   

Please understand I’m not suggesting that your bottom line isn’t important, obviously for you to stay in business your bottom line must grow.  I am suggesting that by leading with service first, your sales and/or business will increase and sometimes it will do so in surprising ways.   

Here is how I learned about “Profit Karma.” Long before I started assisting others in achieving their ideal momentum, and bottom line, I worked for a while as a Make-up Artist.  In fact, I helped launch a very exclusive cosmetic line in very high-end stores.   

I would consult with women introducing them to our product line, however, when they shared with me what they really needed, if we didn’t have it, I would direct them to where they could have their needs met instead of attempting to sell them something else simply because it was one of our products.  There were days when I literally made thousands of dollars for someone else.  Everyone in that department literally thought I was nuts and a few told me so. They were short-sighted and simply didn’t understand cultivating a lifelong customer and brand loyalty their only thought was their sales figures for that day. 

Being an out of the box thinker I continued my practice of meeting needs, versus serving only my own and something amazing happened.  Those same customers who I directed elsewhere came back to me and came back to that brand’s cosmetic counter, long after I had moved on.  They referred their friends and they ended up representing thousands upon thousands of dollars in sales!  Over the months, the other girls who had worked with me during the launch caught on to the concept of “Profit Karma” and shortly thereafter that same brand became the number one cosmetic counter in many of the stores.  Ultimately, they became one of the top-selling brands in the country.  

Interestingly enough I maintained some long-term friendships with some of the girls and guys that I got to know in that business and those who practiced this idea, continued to be top performers.  As I developed my private practice and starting to assist my clients in developing their businesses, this concept had incredible impact and it assisted many in developing outrageous reputations, and continual referrals, as well as word of mouth promotions, that led to massive amounts of cash flow.  And all through serving first and selling later!  In, fact, I’ve known several entrepreneurs whose businesses continue to build substantially on referrals because they took the time to take care of a few potential clients who turned out to be connected in some very high places!   

Doing business from this place will not just motivate you, it will activate you, it will satisfy you deeply and make selling your product or service a lot more fun, because you are leading with the customer, your potential client, and you are opening all of your resources to them in order to truly serve them.  

Here is an affirmation I suggest you use to support this principle: I know that the service I give today returns to me ten-fold.