Research says that an average person spends around an hour and a half each day watching online video content. People are shifting their priorities; instead of reading and listening, they prefer visual content. Additionally, the advancement in camera technology and smartphones makes it extremely easy for people to create creative video content. Hence as of businessman, you must adapt to the winds of change and re-strategize marketing techniques. In this article, we will investigate the various benefits of video content and why it is vital for your business.
More than 55% of people watch online videos regularly. Nearly one-third of online activity consists of watching videos, making YouTube the second largest search engine in the world. Therefore, it is no surprise that video content is the future for marketing your business and gaining a wider audience. More than 52% of market experts believe that video content promotes brand awareness and helps reach out to those potential consumers who are not yet aware of your brand.
Even the website traffic improves significantly for users who use video in their content. This is because there is a 157% increase in organic traffic due to a video. If you have a video on your landing page, you are 53% more likely to appear on the first page of search engines. Additionally, if you are creative enough with your video content, users are far more likely to share it across multiple demographics.
Increased Conversion Rates
Video content is also highly compelling, and those who use it in their marketing strategy can witness a 49% faster growth in their revenue. Another reason why video content is essential is that there is an 80% increase in the conversion rates if you have a video on your landing page and a 200-300% increase in the click-through rates if you embed a video in an e-mail. Around 90% of the customers have also claimed that video content helps them make a purchase decision. A recent study found that any potential lead is 64% more likely to purchase after watching a video.
Business can only be done with people you trust. In that case, video content can help you gain your consumers’ trust. This is because you are likely to show your face to your audience, and once they grow accustomed to it, it becomes much easier for you to sell your products and service to them. You can also use customer testimonial videos that are not only faster but far more effective than simply written testimonials.
Multiple Platform Content
While most content you create can only be leveraged across one or two platforms, video content can be repurposed for multiple platforms. Apart from all the social media sites, you may also use video content on your websites. These days Google allows videos to be uploaded directly onto their Google Business listings. Hence, you can reach your target and grow your revenue with the help of video marketing.
More Suited for Google
Due to the recent changes made to Google’s algorithm, it prioritizes those search results that include video content. Since Google owns YouTube, your website is more likely to be shown on the first page of search results if you have embedded a video on your website. Videos can also enable your website to get ranked for keywords that were never possible through traditional SEO practices.
Boosts Customer Engagement
Customers are also more likely to like, share, and comment on video contents. Videos are shared 1200% times more than text and links combined. Hence, if you want increased customer engagement, you must consider creating video content.
Read Also: 6 Tips to Keep Your Audience Engaged
Improves Product Education
Of the three most effective types of videos, tutorials and demonstration videos take the first two positions. This is not surprising as the human mind tends to absorb 50% of the information transmitted through any visual medium. Hence, nearly 98% of the customers have claimed that they have watched a video to learn about a product or service. Therefore, videos are your best option if you are new in the market and wish to educate your target audience about your products. Consumers would not only be informed about the product but are far more likely to retain that knowledge.
Enhances Website Performance
Studies suggest that people are 2.6 times more likely to spend time on your page if you have video content. This indicates that videos can also improve the performance of your website. Besides enhancing the conversion rates, videos can also help highlight your products and services on the website. If you are creating a video about your product, then it is four times more likely to be seen than any textual information. Hence, if you want to increase the ‘stickiness’ of your website, you must look into video marketing.
Backlinks are essential aspects of search engine optimization. Data suggests that websites or blogs incorporating video content are three times more likely to attract inbound links. Additionally, videos can also bring about a surge in social media engagement. Even the bounce rates are impacted positively due to video content.
In 2021, Cisco predicted that around 82% of the total Internet traffic would be made-up of videos. Social media giants like Instagram and Facebook invest heavily in their video capabilities; therefore, if you wish to enhance your revenue, you must consider video content marketing.
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