What is Repurposing Content and How to Do It? 

Repurposing content, also known as content recycling, is the practice of reusing old content. The aim behind repurposing is to expand the content’s reach and present it in a more appealing manner. You can even transform the old content into a new format, such as presenting a blog post as an infographic. Here’s a guide to help you understand repurposing content and how to execute it.  

Why is Content Repurposing Important?  

Before we talk about the technicalities of how to repurpose content, let us understand why it is important. Here are some of the benefits associated with repurposing content.  

• Reach a new audience  
• Reinforce the message and remind your audiences  
• Helps you achieve multiple goals  
• Save your time and money  
• Diversify your content  
• Beat writer’s block  
• Refine the process and target your potential customers  

How to Repurpose Content? 

Repurposing can help promote and talk about the content once again. Here are the effective ways in which you can repurpose content.  

Make a Video for YouTube  

A number of people prefer watching videos to reading texts. If you had written a blog, you might consider creating a video series out of it. More than 50% of businesses are leveraging video marketing and making videos on YouTube to promote their business. Check the aesthetics of the video and follow the guidelines. Make sure you focus on YouTube SEO to increase the reach and target the right audience. Instead of posting one video on YouTube, you could even consider creating a series of videos. Break it into smaller sections and make one video on each topic. Creating videos may help engage the audience and create a better connection with them. 

Highlight Quotes and Stats  

Another way you could repurpose content could be by highlighting the quotes and stats. Check the previous blog posts and stats to find out if any quotes or stats are shareworthy. Consider creating a post out of it for your social media handles or stories.  

Create a Presentation  

Whether you have a research paper or a blog post, you can consider making a slide deck out of it. A presentation will also look concise and appeal to a larger number of audiences. Review the most popular posts and create a presentation for internal or external uses. 

Turn it Into a Podcast  

The blog post or the informative content that you have shared could also be converted into an audio file for your podcast. Many people prefer listening to podcasts, and you can consider repurposing content by creating podcast audio for your channel. 

Read Also: 10 Common Blogging Mistakes That Cost You Readers

Build an Infographic  

Repurposing content will save you time from making an infographic from scratch. You can simply use the research that you did for the blog post and create a high-quality infographic post out of the same. 

Refresh Old Posts  

Most people keep on writing new content and blog posts to refresh the site. However, it is even necessary to focus on and check the old posts. Consider refreshing the old posts and adding relevant content to them. With time, the content gets outdated, and it makes sense to refresh and add new statistics to them.  

Repost on Social Media 

If you have blog posts, you can repurpose content by creating compelling images or videos from the same. You may share the blogs on your story or use any snippet from the blog to reach your audience. Businesses have to post a variety of content on social media. If you are confused about new content ideas, consider repurposing them and creating posts for your social media. 

Repost on Quora  

The main aim behind repurposing content should be to reach an audience with the same interest areas. Quora is a popular platform and can be effective for creating high-quality links. Many people refer to Quora to get their concerns resolved and find answers to their queries. If you have covered a blog or video on a similar topic, you would already have the research material with you. All you need to do is just frame the content and make it a little interactive. 

Create an E-Book  

Create an e-book with previously written content or research material. Remember, e-books can help boost your business credibility and may help you grow significantly. Divide the blog into different sections and lessons to write your e-book. You may also use your e-book as a part of your marketing mix strategy to promote your business. By repurposing content, you may also sell the e-book and use it as a tool to generate some passive income. 

Use Testimonials  

Adding testimonials on your social media page could help improve customer relationships. If you have received any quotes or reviews, consider beefing up the content and creating testimonials for your page. Post the testimonials on social media to enhance trust and build credibility for your brand. You may also use video clips of the testimonials and create more interactive posts for social media by repurposing content. 

Make Guest Posts  

If there is a topic of interest or expertise, you can consider writing similar blogs and adding valuable information to them. You may reach out to other businesses and write guest posts for their blogs. Repurposing content will help build industry relationships and may reduce the time for research on a new topic. 

Turn Internal Data into Case Studies  

You already have gathered data in one place. Consider repurposing content and using it for your promotional mix. Turn the internal data you have gathered into different posts or case studies. Show that you effectively interpret data and provide valuable information in your case studies. You can further create blog posts or social media posts from the case study to increase engagement. 

There are various benefits of repurposing content, and here we have listed some easy ways to help you do the same. Use it in different ways and create organic traffic.