Adrienne’s story is truly inspiring: the way she stood up for herself, metaphorically and literally, is unbelievable. Weighing more than 500 lbs and ending up in a wheelchair, 55 years old Adrienne Obey’s life couldn’t go in a worse direction. A strong decision, a special diet, and her love for dancing brought her back to life again after seven years. She became her own boss, reorganized her life, and she was on the right track.
1 Learning curve
Adrienne Obey had a recognized career in recruitment, making 7-digits revenue annually for the company she worked for. One day she woke up wondering why she created value for other peoples’ companies instead of working for herself. This, later becoming her credo, resulted in her leaving the company and started to walk her own path.
However, the road to success is not easy, and Adrienne learned it the hard way. She had a clear goal in mind: to be an online entrepreneur. Without the necessary experience, she knew how slight chance she has to triumph, yet she burnt all her life savings to pursue various online businesses – only to make $314 in 2 years.
How was she became successful then? The answer is simple: consistency. Adrienne never gave up, and in addition to being persistent, she focused on learning. Wherever she felt gaps in her knowledge, she read books, listened to podcasts, and eventually picked up pace in that area.
2 Women of Vision
Having a great concept in mind, Adrienne used Facebook to get in touch with women in business and offer them knowledge sharing, inspiration, and support. According to her, it ‘mushroomed’ overnight and gained colossal attention, so she turned it into an online conference with 16 female speakers. The primary source of the audience was a Facebook Group with 26k followers, called Black Women Promote.
Women of Vision and the Black Women Promote Facebook Group are both visionary 21st Century platforms for collaboration among women. Adrienne and the team behind these platforms create opportunities for businesswomen every single day. For example, during Monday Live sessions, group members are encouraged to join and tell their stories of success and failure while also supporting each other with connections, raising attention, and giving advice.
Adrienne’s ultimate goal is to create a place where people can support credible black women in business. However, many business owners were not comfortable presenting themselves live, which led to a podcast series with curated businesses and exciting guest speakers.
‘It’s one thing to do something for yourself, but it is a whole different feeling, when you are doing it for others, in a group concept. It is not just for me. It is for everybody.’ – says Adrienne when asked about the traction and where they are on their journey.
These supportive platforms are not simply providing places to meet virtually but also help ‘sisters to get out of poverty.
3 The power of collaboration
Going on an entrepreneurial journey is difficult, full of tough decisions; however, it shouldn’t be lonely. According to Adrienne, entrepreneurs who feel alone, lacking proper support are more likely to give up. Therefore she emphasizes the importance and power of collaboration on all possible platforms.
Collaboration can materialize in many forms, including, but not limited to:
- knowledge sharing
- multiple businesses joining forces and creating a complimentary service or product portfolio
- emotional or mental health support
- business consulting
It is fascinating to see such an incredible journey up close that is still forming and gaining traction. Adrienne Obey is the living proof that anyone can be successful even after the age of 55 – and it is the same as in every other age group: keep it doing consistently.