Guest Blogging: What Every Businesswoman Should Know

Guest blogging is an SEO and content marketing strategy used by bloggers and entrepreneurs to market their company or brand via other sites. According to research conducted by SEMRush, 53% of digital marketing experts claim guest blogs (or guest posts) are the most effective way of building a link profile. When done right, guest blogging is an excellent way to expose your company to a new audience, generate backlinks, and increase your website’s authority.

What is Guest Blogging?

Guest Blogging is a Content Marketing technique that involves publishing your content on other websites. Guest bloggers write for similar blogs within their industries to attract traffic to their websites and increase their audience. It is an off-page SEO technique to build backlinks and increase your online reputation. Sites accepting guest posts typically let authors link back to their content, provided that the content is engaging for the readers.

4 Major Benefits of Guest Blogging

Guest blogging has many benefits, but we have curated here the four best benefits of guest blogging for your business.

Reach a Larger Audience

When you guest blog, you have the opportunity to reach a larger audience than you can have if you do the blogging on your own site only. Guest blogging can help you get new readers, build relationships with other bloggers, and grow your blog’s audience.

Build Your Brand

By contributing content to established industry websites, you can introduce your company/business to readers who have not heard of it before. It is a powerful marketing tool and can be used to increase visibility. With the help of guest blogging, new audiences may visit your website or landing page, which helps you gain new subscribers and boost your lead generation.

Generate More Leads & Traffic

One of the main goals of guest blogging is to generate more leads. Include a call-to-action (CTA) in your bio or at the end of your article with a link to your website. This helps increase brand awareness and can also drive traffic to your site, which can lead to more leads and sales. If your post is a success, you will see a consistent flow of traffic back to your site from this same guest post allowing your new audience to see what else you have to offer.

Establish Brand Authority

People tend to trust your brand more when you post your article on a reputed and popular website. However, your content needs to be relevant, unique, and valuable for the readers. Earning a good quality external link helps increase SERP ranking, thus helping increase the domain authority.

Apart from the four advantages, there are other significant benefits of guest posting:

Improves SEO
Build relationships with Industry Experts
Improves Your Online Influence
Boosts Social Media Shares

How to Guest Post

Before you start guest blogging, you should keep a few things in mind to ensure you are doing it right. Here are a few guidelines for successful guest blogging:

Find the Right Sites

Before writing a guest blog post, you must find a site accepting guest authors and actively looking for content. Ensure you are guest blogging on sites relevant to your industry or niche to reach your target audience. You can also swap guest posts with other guest bloggers to ensure frequent, high-quality content on both sites.    

Get Your Guest Post Accepted

To make sure that your guest post is accepted, you might want to pitch the blog owner ideas that would resonate well with their audience. The best way to do this is to make your guest posts well-written and informative.

Provide Valuable Information

Try to include as much valuable information and practical pointers as possible. Take advantage of the opportunity and let your target audience know what your company does and how it can assist them in solving their problems. Include your brand’s voice in all guest posts. This digital marketing strategy will make your brand recognizable no matter where you post your guest posts.

Follow the Site’s Guidelines

Before you start guest blogging, take the time to read through the site’s guidelines. This will give you a good idea of what they are looking for in a guest post and how you can avoid potential problems. By following the guidelines, you can ensure your guest post is more likely to be published.

Promote Your Guest Post

Once your guest post is published, you need to promote it so that it reaches most of your target audience. Share the post on your social media accounts. You can also reach out to influencers and ask them to share it with their followers.

Conclusion

You are building relationships with others in your industry by reaching out and offering a guest blog. Once you find a business that interests you, get in touch and try pitching them an idea for a blog post that you could write for them. Searching around will help you to find related industry blogs that are interested in the topics you are writing about and are currently accepting submissions from guest bloggers.  