Any activity visitors do on your website, like making a purchase, filling out a form, or downloading a document, can determine the conversion rate. The conversion rate is the number of people visiting your website versus those completing any given activity. This conversion rate gives you an idea of how responsive and interactive your website is. The way your website is designed can significantly impact your conversion rate. Therefore, if you want to increase website conversion rate, you can use the following methods to optimize your website.
How to Increase Website Conversion Rate
These are some tried and tested methods to improve your website conversion rate.
Initially, conversion rate optimization may seem complicated, especially for a rookie. Hence a CRO planner can come in handy. Using a CRO planner, you can analyze and develop a strategy to increase your conversion rate. From instructions regarding conducting a site audit to identifying areas to improve the conversion funnel, a CRO planner is handy as it can take care of the entire process from A to Z.
More than 89% of consumers go through online reviews before finalizing a purchase. Your online presence and reputation can significantly impact your conversion rate. Hence, always include social proof on your website. You can leave a link to pages where customers have given their reviews on your products and services. You can also include testimonials on your website so visitors do not have to visit third-party websites. The fact that customers have enjoyed your products and services must be made clear; otherwise, the conversion rate may suffer.
To improve the conversion rate, you must know how users interact with your website. Website analysis tools can provide you with a clear picture of user interaction. You can find out what they are clicking on or if they are skipping an offer. You will also find the heat maps of your site that will give you an idea of what attracts the users. Once you know what you are doing well and what you need to improve, you can analyze and improve the conversion rate accordingly.
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If you find that a visitor is interacting with your site regularly but not purchasing anything, they might have some concerns or doubts regarding your products or services. You can lose potential customers due to this situation. Therefore, consider adding an option for a live chat on your website. Besides solving customer issues, live chat can also help you improve customer relations.
You may have optimized your website in every possible way, but still, you find that the conversion rates are not improving. In such a scenario, you must evaluate your content offers. Find out whether they are compelling and creative enough and if they are aligning with your customers. You might have offered a generic offer previously, and if you want to increase your conversion rate, you must offer something that is compelling and tangible.
Your value proposition must be mentioned clearly on every landing page. To do this, you must comprehensively understand your audience and their persona. Your content must be created keeping your target audience and their goals and motivations in mind. Instead of focusing on the features of your products, try mentioning their benefits. Your content must clarify how your product can help solve the customers’ problems.
Call To Action (CTA)
Call-to-action can play a huge role in conversion. It could be an offer to download, share, or subscribe to your website. Whatever it is, it must be easily accessible and included on your website and every landing page. A landing page may have only one call to action, but it must be incorporated several times. It is considered that the sooner a CTA appears on the page, the better it is. It would help if you made it accessible for the users, so they do not miss out. If you can offer something promising through the CTAs, it might encourage customers to act, thereby increasing your sales conversion rate.
These days most people visit websites on their smartphones. Therefore, if it takes time for the content to appear on the screen, it can be problematic for conversion rates. It has been found that around 40% of users abandon a site if it takes more than three seconds to load. Even a single second delay can result in a 7% conversion reduction. Hence, you must analyze your page speed if your mobile page is not converting. You can compress the images on your site and optimize your mobile content to improve page speed.
Mobile optimization has become critical ever since Google switched to mobile-first indexing. Hence, if you do not optimize your site for mobile, it can affect your Google rankings and reduce your conversion rates. You can use Google’s mobile testing tool to find out whether your site is mobile-friendly. You will also find recommendations to help improve your website’s mobile performance.
Users mostly visit a page for contact information: want to know any location, find directions, or search for reviews. Hence you must create local content, add location pages on your website and manage your online directory listings. You must also localize your content to perform better in local searches.
These are some tips that can help increase website conversion rate. However, you must empathize with your customers to create appealing products and/or services. Try to look at your website from the customer’s point of view and figure out whether you are willing to purchase from your website or not. If you want to increase the conversion rate, then you must look at the bigger picture and put yourself in the customer’s shoes to find out the areas you need to improve.
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