Hanna Hermanson, CEO of Done for You Copywriting, has been passionate about writing and storytelling since youth. She recognized her gift for communication early on, but it took time to find the right path to harness her talents. After studying psychology and working as an academic advisor, she discovered her flair for marketing and communication. However, the traditional nine-to-five cubicle life didn’t resonate with her, prompting her to explore alternative paths to success.
While attending yoga classes and networking with entrepreneurs, Hanna realized that there were possibilities beyond conventional career paths. Guided by mentors and coaching programs, she began leveraging her unique storytelling abilities to promote coaching programs and help others unlock new opportunities. As her expertise grew, friends and clients sought her advice on growing their businesses, leading Hanna to develop a system for effectively sharing her story, programs, and gifts.
Initially, she followed sales scripts from various coaching programs to achieve six-figure success but felt that this approach didn’t align with her personal values and voice. To reach her true potential, she chose to embrace her feminine energy, focusing on creativity and intuition.
Now, as a seasoned business coach and online marketer, Hanna possesses deep insights and intuitive knowledge about what motivates people to take action. Alongside her expert team at Done for You Copywriting, she combines these insights with creative copy strategies to help scale coaching businesses. This enables coaches to return to their zone of genius and concentrate on what they love most – coaching!
Hanna’s journey led her to understand the importance of balancing masculine and feminine energy, allowing her to fully embrace her zone of genius. She realized that she didn’t need to manage every aspect of her business and could delegate tasks to others who were more skilled and passionate about them.
In learning more about her own zone of genius, Hanna realized that she and so many of her peers had taken on way more than they should be doing. Just because you “can” do it all, doesn’t mean you “should”. It became increasingly clear to Hanna that many women have been conditioned to take on excessive responsibilities, leading to over-masculinization, burnout, and dissatisfaction in their lives and businesses.
By embracing her feminine energy and allowing herself room for play, pleasure, and ease, Hanna discovered a more fulfilling and successful path for both herself and her business. This newfound approach not only transformed her own journey but also inspired other women to reassess their roles and find balance in their personal and professional lives.
In 2020, Hanna had been coaching fellow coaches on copywriting, strategy, marketing, and enrolling clients, based on her own experiences. She felt a shift bubbling up in the coaching industry, and also wondered how she could help more great coaches get great clients, so she began interviewing some of her best clients to start to formulate what comes next. In this process, Hanna found the majority of her client’s needs and what they wished to hear more about during their sessions.
After conducting a survey, Hanna found that most of her clients desired a “done for you” service where she would write their copy. Consequently, she launched Done For You Copywriting, a service that includes crafting emails, websites, and social media posts for her clients.
Hanna strongly believes that effective copywriting must be complemented by a strategic approach. She emphasizes the significance of delivering impactful copies that truly work for her clients. To achieve this, Hanna concentrates on devising a comprehensive strategy, which entails determining her clients’ current positioning and ideal market presence. This process ensures their strategy aligns perfectly with their target clients and offerings.
Once the strategic foundation and alignment are in place, Hanna and her team commence crafting content that captures the client’s unique voice while catering to the preferences of their ideal customers. They create an array of materials, such as websites, email sequences, newsletters, and social media posts, which potential clients may encounter during their research.
As the creator of the Feminine Marketing Funnel, Hanna addressed a problem many coaches faced: frustration with masculine approaches – tactics rooted in scarcity and fear. In response, she developed a more empowering and positive approach with the Feminine Marketing Funnel.
The Feminine Marketing Funnel follows a four-step process, incorporating the four C’s – Connection, Clarity, Credibility, and Clients – to attract people to coaching programs. It functions more like a Venn diagram than a traditional funnel.
The first step, Connection, ensures people become acquainted with the entrepreneur and their personal brand by sharing personal stories, quirks, and relatable information. Clarity, the second step, highlights the importance of clearly communicating the offer and services provided, making the entrepreneur’s offer top of mind for potential clients.
Credibility, the third step, aims to establish trust and expertise by showcasing results and success stories that address the question, “Will this work for me?” The final step, Clients, focuses on delivering the program and ensuring client satisfaction, encouraging them to refer friends and family to the service.
By consistently emphasizing Connection, Clarity, Credibility, and Client Satisfaction, entrepreneurs can foster better client relationships and achieve superior results. This Feminine Marketing approach attracts clients through value and confidence, avoiding forceful or manipulative tactics. It is designed to work in harmony with human psychology and the evolving nature of society.
Hanna’s mission is to help coaches return to their zone of genius, focusing on their unique gifts and strengths. Heart-centered entrepreneurs often start their businesses to share their talents but become overwhelmed with various tasks and responsibilities associated with running a business.
When coaches can concentrate on their zone of genius – coaching, speaking, writing books, and other related tasks – they can access their potent energy and bring their best selves to their work. Hanna’s team at Done For You Copywriting takes on marketing strategy and execution, allowing coaches to focus on their passions and strengths.
She emphasizes that when everyone operates within their zone of genius, they raise consciousness and create greater harmony in the world. This approach encourages individuals to stop trying to be like everyone else and instead embrace their unique talents and abilities.
Hanna advises women considering entrepreneurship to first identify their unique gifts and talents. Reflecting on her own journey, she recalls her early love for reading and writing, which eventually shaped her career. Her guidance is to concentrate on one’s zone of genius and seek support for tasks that may not align with their strengths. This support could come in the form of hiring team members, implementing systems or apps, or outsourcing specific tasks to freelancers. By focusing on their gifts and delegating the rest, aspiring entrepreneurs can experience growth, joy, and increased free time as they embark on their entrepreneurial journey.
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