“Your word is your wand” — Florence Scovel Shinn
There is so much beauty behind the words you use, how you use them, and your intention for them when delivering your message.
Life in 2020 has taught us to live with intention, be purposeful, and have meaning behind our actions; being present, being communicative, and being human. The same holds true for your writing.
1 The Matter of Your Words
Your words build relationships. The power of your words cultivates an authentic connection with your audience, demonstrating your expert influence, solidifying you as an authority in your industry.
Your words educate your reader and make them aware of something that interests them, and share your knowledge on a subject that informs and entertains them, in your voice.
Creating content, writing articles, and blog posts, it all can be considered marketing in some circles. As entrepreneurs, connecting with your audience through your authentic writing is one of the most influential ways to grow your business.
Clients want to know who you are on a personal level to determine whether they like you and trust what you have to say. Your writing gives them insight into your expert influence.
We read books, learn about subjects through the eyes of another, and enrich our lives through the teaching of those who are considered experts.
While we don’t physically connect with those authors or contributors, we connect with them through the sharing of information and the collaboration of learning. It’s a connection that creates a likeness with the author that resonates with us in a way that creates action and inspires us to make change.
When you put your words on a page, it’s with intention, meaning, drive, passion, and focus. Your words have purpose; they are deliberate with a thoughtful message to share, and a reason behind the content.
Writing is a powerful way to connect with your audience on a very human level. It’s the art of conversation in a different medium that educates them effectively about a solution to a problem or answers questions they have about a topic. It’s how you share your expertise with your audience and what sets you apart from the rest, creating loyal fans along the way.
Your intentional writing is focused, and demonstrates your knowledge in your area of expertise, speaking to your audience meaningfully, and providing your perspective on a topic with a resolution for your audience. It’s impactful.
2 Presence and Intention
I’ve found that presence and intention work collaboratively in creating a lens through which we can provide a different perspective for our readers. When you’re present, you’re able to see with clarity through the chaos, to slow down and have empathy for your reader, to listen wholeheartedly.
The same holds true in your writing. When you slow down to understand what your audience is asking, you see the words and feel them for how they will be received; you take your time to ensure how you are communicating with your audience and understand how you are reaching them; all by using words that will speak to them.
Your voice is your authority and writing intentionally further demonstrates that authority. Your clients look to you for help, for guidance, for the knowledge to help them along their path; they want to learn from you.
While a blog post or an article written by someone else on the same subject may have been a surface-level delivery of content, your knowledge and expertise transform that content it into intelligent and substantive information that provide great value with deeper meaning and clarity around the subject.
Your content is unique. It fills in the gaps of information providing more context, more knowledgeable information, saying something that hasn’t been said with objectivity and validation that other articles lack—your content has substance.
The focus of your writing is on your audience with relatable stories about you and the connection you have with them on a deeper level; it’s transparent and authentic.
By demonstrating your expert influence through your writing, you’re providing your audience insight into who you are on a personal level and what you know on an expert level, which allows them to organically gravitate toward you on topics that pique their interest.
3 Feel the Words
The best writing happens when you have nothing to lose—when you’re in the zone and writing bravely and fearlessly.
When you move past your fears and open yourself up to the possibilities that lie beneath your ego, you find that you are an educator who wants to help change the way people live, think, or participate in the world.
Writing pushes you out of your comfort zone and gives you a platform in which to speak openly and freely, without the worry of negative comments that may result.
In your business, your voice creates a human connection, a relationship with your audience that is difficult without face-to-face interaction. Blogging and writing help bridge that gap in connection allowing you to speak to even a larger audience, making connections organically.
Your writing is essential to your audience; someone needs your content, is excited to learn from you, and wants you to help them on their journey.
4 Stop Struggling
It’s no secret that writing is a challenging journey. It comes with self-doubt and frustration and may overwhelm. From finding topics to write about for your audience to understanding the mechanics of SEO and keyword optimization, it’s enough to make your head explode a little.
Writing for your business is a shift in focus to educating and informing your audience rather than selling. It’s staying ever-present for your audience and creating content that will always be available when searched across many different platforms.
As a professional writer, I know the challenges of writing; the angst, the self-doubt, and the frustration, and I know the fulfillment of getting to the other side of confidence with a finished story. My love for writing has allowed me to leverage my expertise into a profession that helps others share their voice with the world.
I became a Writing Coach to help struggling writers get from a place of frustration, from being overwhelmed, to a place of confidence and action. It’s my mission to help you feel excited about the writing process, to find confidence in your voice as an authority, be inspired to write bravely and fearlessly, and connect with your audience through authenticity. I’ve helped writers transform their messy, disorganized, and awkward content into beautifully written stories that inspire audiences and motivate them to take action.
Through powerful one-on-one coaching, I help entrepreneurs and nonfiction writers get unstuck from being stuck to write bravely and fearlessly through writing blogs, industry articles, short stories, and books, increasing their credibility and enhancing their influence as industry experts.
If you’d like to discover how to write bravely and fearlessly, and find your voice as an authority in your industry, feel free to reach out! I’d love to help you on your writing journey.