While supplements contain the same ingredients that may be found in food, studies suggest that more than 57% of US adults consume dietary supplements. Researchers often argue that the best way to increase the intake of nutrients is via food. But over-processing and contamination deteriorate the quality of food. A recently published clinical guidance suggests that supplements can enhance health in multiple ways. Medical professionals have also started advising patients to take supplements routinely. Combating the challenges of the supplement industry, Irene Bataller, the founder of Cybele, created a revolutionary solution – the first all-in-one, scientifically supported supplement for health and beauty specifically formulated for women by women. The signature blend, ‘The Goddess,’ is a comprehensive nutraceutical that addresses various health and beauty issues such as digestion, hormonal balance, and premature aging, supporting the eleven systems of the body.
The Birth of Cybele and its Signature Formula
Irene’s dedication to health and wellness led her to establish Cybele and create its signature blend, The Goddess. This food-derived supplement is made from carefully selected and rigorously tested ingredients, some of them in patented forms that are clinically proven and free from allergens. Unlike many other supplements, Cybele uses mostly organic ingredients and prioritizes sustainability. Irene and her team believe that real beauty starts from within and that the key to feeling good is in what you consume, not just what you put on your skin.
Research indicates that 92% of women lack at least one micronutrient, but instead of opting for quick fixes, a holistic approach is needed. The Goddess formula combines all the essential nutrients and aims to improve women’s overall health.
Turning Adversity into Opportunity
Cybele’s unique formula was driven by both Irene’s passion for health and safety and her own personal struggle with a severe health condition that left her feeling depleted and lethargic. After facing challenges in finding a solution to meet her needs, Irene dedicated years to researching the industry and finding a new approach to wellness. The result was Cybele, a testament to how she transformed adversity into opportunity through research and dedication. With her background in health and wellness and her passion for helping others, Irene has become a well-respected leader in the industry. She is known for her strategic thinking, innovative approach, and unwavering commitment to quality. Today, Cybele continues to grow and thrive, helping women achieve optimal health and wellness.
“We don’t like to call ourselves a supplement brand. We are a powerful complement to a women’s diet, helping us feel our best and reach our full potential.”
The Challenges
Irene has experienced the challenges women entrepreneurs face in securing funding for their businesses. According to a study by Harvard, only 7% of women entrepreneurs receive venture capital funding, and 17% are able to attain small business loans. Despite these hurdles, Irene was able to secure the funding needed to launch her company and begin mass production. Her background in leading teams and exceeding KPIs in Fortune 500 companies gave her the skills necessary to accomplish this goal. Irene believes that her experience and determination have been key to her success as a woman entrepreneur in a male-dominated industry. Despite her challenges, she remains committed to empowering women and promoting health and wellness through her company, Cybele.
Marketing Aficionado
Irene is a seasoned marketing professional with a wealth of knowledge and expertise. With a Bachelor’s and Master’s degree in Communications and Marketing, Irene is passionate about her work and has dedicated her career to expanding her knowledge and skills. With extensive experience as a Business Development and Marketing Manager, she has worked with some of the most prominent organizations in the industry, including ZARA, Cantor Fitzgerald, Globalia, and Santander Bank. In 2022, Irene took the bold step of starting her own company, Cybele, and has continued her pursuit of knowledge by taking a course in Women’s Health and Human Rights from Stanford University. Her commitment to improving her skills and staying current with the latest industry developments has helped her achieve remarkable career success.
“Start where you are with what you have. If you think you need a lot of money to take the first step, you’re not thinking hard enough.”
Advice For Women Entrepreneurs
As a successful woman entrepreneur, Irene has valuable insights and advice to share with others who are pursuing a similar path. Her personal experiences, including her struggles with poor health, were a driving force behind her decision to start Cybele. Despite facing challenges, she persevered and found a solution that was both effective and easy to integrate into her lifestyle. She encourages women not to let societal judgments or physical appearance dictate their self-worth and instead focus on their strengths and capabilities.
Additionally, Irene stresses the importance of seeking help and finding mentorship. She believes that having someone who understands the industry and can offer guidance and support is essential for overcoming the challenges that women entrepreneurs often face. Whether seeking advice from successful business owners or connecting with supportive networks, having a mentor can be a crucial resource for women looking to succeed in their ventures.
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