• WomELLE
  • Contact Us
  • Writers
  • Write For Us
  • Submit Article
No Result
View All Result

No products in the cart.

  • Login
WomLEAD Magazine
Podcast
SUBSCRIBE
  • Home
  • Magazine
  • Business
  • HER Story
  • Founders & CEOs
  • Leadership
  • Mentoring
  • Women
  • Wellness
  • Home
  • Magazine
  • Business
  • HER Story
  • Founders & CEOs
  • Leadership
  • Mentoring
  • Women
  • Wellness
No Result
View All Result
WomLEAD Magazine
No Result
View All Result
Home Founders & CEOs
Janice Shokrian: Taking Relaxation to a New Level

Janice Shokrian: Taking Relaxation to a New Level

Janice Shokrian, CEO and Founder of Tausi Brands

The Editorial Team by The Editorial Team
August 24, 2022
in Founders & CEOs
Reading Time: 5 mins read

Sleep is what keeps us healthy, and the most important part of the process is the pillow that provides extra support to improve the rest. Many times, we are tired of waking up in the morning with a stiff neck and sore shoulders because of our heads resting on an uncomfortable pillow. As we age, good sleeping habits become increasingly important. Using a proper pillow helps keep the spine in alignment and ensures a good night’s sleep to wake up to a fresh mind and body. Research shows that good pillows could improve sleep quality by 16%. With many options available in the market these days, purchasing a good pillow is often a matter of trial and error. The question that remains is, how to choose the right pillow for your best comfort? Janice Shokrian, CEO and Founder of Tausi Brands, has come up with a modular comfort and support device that can be used independently or with a pillow as she believes that comfort comes first. 

The inception of the Idea 

Janice has a bachelor’s degree in communication from SUNY Geneseo, New York. Despite having more than two decades of non-profit management experience, Janice always wanted to be an entrepreneur as she was always full of ideas and innovations, which stemmed from the desire to find solutions to various problems. She worked for non-profits as they had very little staff and money, so it was easier to be creative there with limited resources.  

The idea for Tausi came to her in 2018 when she visited her father in a nursing home and saw him slumped over his geriatric chair. Sleeping upright in that chair was uncomfortable and caused him a lot of neck pain. She wanted to do something to make him comfortable in the end days of his life but found no product in the market that could support his head and neck, and pillows and props kept slipping.  

In a bid to find a solution to the issue, Janice engaged in extensive research on the matter, which led her to stumble upon a huge requirement in the market for an alternate and better way to support the head and neck. Janice re-imagined the pillowcase with straps to keep the pillow in place, as well as an enhanced foam embodiment to achieve ultimate comfort. Not one to give up, Janice decided to make it herself, and with limited sewing capabilities, she took the challenge head-on. She collaborated with her father in the initial development stages, thus giving birth to Tausi.  

ADVERTISEMENT

Standing Apart 

Janice believes that everyone deserves restful, restorative sleep, and napping is essential. The market is filled with several products that cradle either the head or the neck, but not both unless it is a specially-molded pillow that can only be used on a bed. She was aware that every person had a different preference when it came to comfort while sleeping. Some might like a feather pillow, while others
might like memory foam, and Tausi as a brand promotes comfort more than anything else.  

Not wanting to presume everybody’s comfort preference, Janice wanted to go a step further with her innovation and made a pillowcase so that one could personalize it according to their needs with or without a pillow. The pillow cover, as well as the U-shaped support system, is lined with anti-microbial and antibacterial polyurethane laminate cloth (PUL), which provides a barrier between the user and the pillow. The small square pillow inserted in the product gives perfect support when reading a book or working on the computer in bed.  

 

“We are always striving to extend our workday as workwise we always have more than we have to do. In the process, we neglect our comfort and realize that only when we stand up and our body parts start hurting. With Tausi, we do not tell people how to be comfortable, we just give them the tools to do so. People wind up stacking lots of pillows in their closets as they do not get that comfort in one single piece. My motto is, why buy more when you can transform one? You can use it when you need it. I like to read my book in bed and use prototype-2 every evening. Once you use it, you will realize why you need it,” Janice said. 

Giving Back 

Janice has had her share of challenges while building a business that was unique and needed a lot of support mentally and financially. This made her care for what others were going through in their lives, and she wanted to help as much as she could with her limited resources. Moreover, a raging global pandemic has left the world topsy-turvy, and Janice was devastated herself seeing how people all around are struggling in various aspects of their lives. She wanted to do something towards uplifting people and give back to the world at the same time. The non-profit part of her venture, Tausi Cares, does just that.  

The Road Ahead 

Janice has not been alone in this unique journey, and her friends and family have always been her pillars of strength. She feels she has just started out, and there is a long way to go and lots of people to help. She is now working on a smaller prototype for children, which could be used in hospital beds to keep them comfortable.  

As a word of advice to women entrepreneurs out there, Janice asks them to believe in themselves first before everything else. “I gave myself permission to take a leap of faith and ventured into unknown territory. I listen to podcasts and lean on other women entrepreneurs who have done it and bounced back from all adversities. We need to join hands with more and more women to grow our network and help each other out. If you dream and believe in it, you will be able to achieve it. I would say, borrow courage from other women till you inculcate your own, which lies somewhere within you. Just get up and keep going,” Janice said while speaking with WomLEAD Magazine.  

Tags: At Home Carebest pillow for neck and shoulder painbest pillow for neck pain and arm numbnesscushion for back painHow do you sleep with a pillow for back support?Janice ShokrianMedical Proceduresneck pillow for bedneck pillow travelpillow with back supportWhat kind of pillow is best for back support?What pillow do chiropractors recommend for neck pain?What type of pillow is best to avoid neck pain?
Share36Tweet23Share6
The Editorial Team

The Editorial Team

Hi there, we are the editorial team for WomELLE to help you succeed in business. WomELLE is a community working to support women by helping them achieve their business goals through specialty services, leadership, mentoring, and networking. The magazine "WomLEAD" is to help you succeed as an entrepreneur, business owner and leader.

Related Posts

Dr. Tiffany Alston Little
Founders & CEOs

Dr. Tiffany Alston Little: Lead a Purposeful Life with Your True Calling 

January 25, 2023
Aletia Martin
Founders & CEOs

Aletia Martin: Up your Marketing Game to Propel Business 

January 24, 2023
Jessica Rebelo
Founders & CEOs

Self-worth is Key in Relationship Dynamics: Jessica Rebelo 

January 23, 2023
Next Post
6 Tips to Prevent Burnout

6 Tips to Prevent Burnout

Toya L. Meadows: Guiding You Towards Financial Excellence

Toya L. Meadows: Guiding You Towards Financial Excellence

Who is Liz Truss, Britain's PM Contender?

Who is Liz Truss, Britain's PM Contender?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

WomLEAD Magazine

A print and digital magazine for businesswomen focusing on leadership, business, and entrepreneurship that made its debut in 2017 has WomELLE Magazine.

Follow us on social media:

Recent News

  • Leaders with a Vision: What is VUCA World? 
  • How to Start a Cleaning Business
  • How Can Women Escape the Likability Trap 

Category

  • Business
  • Female Founders
  • Founders & CEOs
  • HER Story
  • Leadership
  • Mentoring For Women
  • Wellness
  • Women Today

Recent News

What is VUCA World

Leaders with a Vision: What is VUCA World? 

January 26, 2023
How to Start a Cleaning Business

How to Start a Cleaning Business

January 25, 2023
  • About
  • Contact
  • Privacy Policy
  • Terms & Conditions

© 2023 WomLEAD Magazine from WomELLE, Corp.

No Result
View All Result
  • Home
  • Magazine
  • Podcast
  • Business
  • Founders & CEOs
  • HER Story
  • Leadership
  • Mentoring
  • Wellness
  • Women Today

© 2023 WomLEAD Magazine from WomELLE, Corp.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?