Laurie Parfitt is an innovative marketing leader with a passion for driving growth and success in the cannabis industry. As the founder of LKP Impact Consulting, she helps businesses thrive through strategic marketing and brand building.
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Laurie Parfitt Links:
Website: www.lkpimpact.com
LinkedIn: www.linkedin.com/in/laurieparfitt
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PODCAST INFO:
Podcast website: https://www.womleadmag.com/podcast/
Apple Podcasts: https://apple.co/3YJHMoy
Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B
RSS: https://feeds.libsyn.com/409442/rss
YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t
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CONNECT:
– YouTube: https://www.youtube.com/c/WomELLE
– LinkedIn: https://www.linkedin.com/company/womelle
– Twitter: https://twitter.com/womelle
– Facebook: https://www.facebook.com/womelle
– Instagram: https://www.instagram.com/realwomelle/
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OUTLINE:
2:12 – Debunks misconceptions about cannabis’s negative effects.
6:45 – Highlights the lack of a clear product designation for cannabis.
9:14 – Offers advice on breaking into the cannabis industry.
14:58 – Provides tips for preparing for an edible experience.
17:28 – Shares personal transformation through the cannabis industry.
21:12 – Explores reasons for medical cannabis usage.
23:44 – Explains the decision to start her own company.
27:28 – Discusses the value of fractional leaders in marketing.
31:37 – Offers advice for newcomers to marketing careers.