Madhu Gulati, the CEO of Marrina Decisions, often shares the story of how she founded the marketing agency and how her vision for the company has evolved over time. She started Marrina Decisions in 2012 to help businesses maximize their investments in marketing automation technology. Having witnessed the rapid growth of marketing automation in her previous roles at Marketo and Market2Lead, Madhu noticed that many businesses were struggling to fully leverage the technology and generate a return on investment.
With her two decades of experience in marketing technology and passion for helping businesses succeed in the digital age, Madhu saw an opportunity to start Marrina Decisions (rebranded from ShowMeLeads). She aimed to help businesses streamline their marketing processes and generate more qualified leads to ultimately drive more revenue.
Today, Marrina Decisions is a full-service marketing agency that offers clients a wide range of services across many industries. They believe marketing should be about creating valuable customer experiences, not just pushing messages at them.
Marrina Decisions helps businesses create more personalized and effective marketing campaigns by leveraging technology and data-driven insights. It provides expert guidance and support throughout the entire process, from strategy development to implementation, integration, and ongoing management and support.
As a marketing thought leader who worked her way up from humble beginnings, Madhu believes that her journey can inspire others who aspire to achieve success in their careers. When Madhu first joined the Marketo team, the company was a small startup with less than 50 employees, and their professional services team consisted of only four individuals. However, with hard work, dedication, and a passion for delivering exceptional results, Madhu was able to develop her skills and become a key member of the team. During her tenure there, she had the opportunity to work with approximately 1,000 clients.
Madhu believes that success is not just about achieving personal goals but also about helping others to succeed. She is passionate about sharing her knowledge and experience with others through speaking engagements, mentorship, or other forms of outreach and support. Madhu hopes that her journey can inspire others and that her insights and perspectives can help drive meaningful change and growth in the marketing industry and beyond.
In the aftermath of the 2008 recession, Madhu and her husband found themselves without jobs, prompting her to broaden her skillset to ensure the longevity of her career. However, when she sought out a community where she could collaborate with peers, learn from other’s experiences, and gain expert insights, she was dismayed to find a scarcity of such resources. This experience fueled her passion for championing equality in the MarTech and marketing operations industry, culminating in the creation of the MarTech Pulse Community.
The MarTech Pulse Community provides a welcoming environment for professionals of all levels, offering opportunities to network, learn best practices, and find new job openings. Madhu believes that equipping professionals with appropriate resources is key to fostering growth and development within the MarTech space.
In addition to connecting with peers, members of the MarTech Pulse Community enjoy access to a range of valuable benefits, including a member directory, one-on-one connections, mentorship opportunities, a best practices resource center, live sessions covering topical subjects, a platform for receiving feedback, educational courses led by industry leaders, and opportunities to contribute to social impact via volunteer-based education options.
As a seasoned startup investor, she has developed a keen eye for identifying the qualities that make a successful entrepreneur and a promising company. According to her, entrepreneurs who are genuinely passionate about their ideas and possess the drive to make them a reality are the ones most likely to succeed. Such individuals are willing to put in long hours, take calculated risks, and overcome obstacles to achieve their goals.
Building a successful company is far from easy, and there will inevitably be setbacks and failures. Madhu acknowledges that the most successful entrepreneurs are those who can bounce back from such setbacks, learn from their mistakes, and forge ahead. She seeks out companies that have the potential to scale rapidly and become market leaders in their respective industries, requiring a combination of a great idea, robust execution, and a scalable business model.
For aspiring marketing operations professionals, Madhu recommends embracing lifelong learning, building a strong network, understanding the customer, being data-driven, and focusing on collaboration to achieve success. She also encourages taking risks and embracing experimentation to gain breakthrough insights and new growth opportunities.
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