Culture is one of the factors that can significantly impact the overall success of the brand and the organization. A positive atmosphere and good work culture can help improve the overall workflow. It is the glue that can help bind the team together and help overcome various barriers. One should understand that culture is not built overnight. It can take months and years to create a culture and understand how team and people are a priority in business.
Here, we feature an immensely skilled lady who aims to bring a change in the business world and help organizations create the right work culture. With more than 40 years of experience, Shelley D. Smith has been continuously working to make a change in the culture. She has gained a reputation as the global creator of culture inquiry in the business world. Many business professionals look up to her and rely on her consultancy.
Just like everyone, Shelley had ups and downs in her journey. However, her determination pushed her to continue achieving her goals. She ensures that she focuses on actual engagement and creates an impact on the businesses. Shelley’s main strength lies in her ability to create the ideal cultural framework. She aims to build an entire package and focus on ground-level things. She ensures that she asks challenging questions to understand the pain points. Her skills and knowledge help her identify the gaps and tap into existing opportunities.
The Rationale Behind Premier Rapport, Inc.
Shelley D. Smith also shares a story about how they built the identity and name for Premier Rapport. She mentioned how her daughter would also share her suggestions. Initially, the name was Think Sky, which her daughter suggested. She also shared the reason behind choosing this name. The hidden meaning of the company’s name relates to building Premium Real Authentic Connections. Hence, they came up with Premier Rapport.
It is imperative to choose the right name for your business. If you’re also in the professional sector or are thinking of launching your own business, you must pay attention to the name. It should be distinctive, authentic, and must resonate with your target audience. Moreover, you should ensure that it is something memorable that people can remember easily.
“Learning is one thing. But it is different when you apply and implement it.” ―Shelley Smith
Services they Cater
Shelley company offers various services that range from culture inquiry to predictive index and coaching. She also provides mentoring sessions to guide business entrepreneurs better. Business professionals, small businesses, and start-ups can benefit from her services and go in the right direction in life. She believes that every individual and business professional needs a strategic approach. Therefore, it is essential to strategize and take the right direction.
Furthermore, she focuses on executive coaching, strategizing notifications, creating cultural inquiry, leadership development, and cultural frameworks. These services may involve a series of communication and are always two-way. You cannot expect these services to be limited and one-way only. Shelley offers her services dedicatedly to the private childcare industry and has created a significant mark in the sector.
Shelley D. Smith also provides one-on-one training sessions to business entrepreneurs and professionals. She mentioned that it is a premium membership program that anyone can avail of to communicate with her. The program is an excellent opportunity for budding entrepreneurs as it allows them to communicate with her directly. If you’re facing any challenges in building and driving your organization’s culture, you must consider contacting her. Her consultation and guidance will help you find the right path and improve your organization.
Everybody Needs Strategy
She further stresses that strategizing is important for every industry. It is not limited to a particular section of society or a specific group of the world. Every organization and industry requires a clear path and proper guidance. This is the reason why she has ensured that her services are not specific or limited to any particular industry. She aims to cater to all the sections of society and ensure that everyone gets proper access to the services. To increase the impact, Shelley started offering specific mentoring and membership sessions.
Having faced her fair share of challenges in her career spanning more than four decades, Shelley mentions that she has faced several challenges in her career. However, challenges and obstacles often shape and help us choose the right path. Therefore, it is necessary to fight the challenges and continue your approach. It often feels easy to quit and take a pause. However, it is essential to understand why you started and then continue walking the path towards progress.
Team Building is One of the Biggest Challenges
Out of all the challenges and obstacles, Shelley mentions that team building is one of the biggest as it can get tough to find the right person and assign them the right task. When you have the right team member, your work will become easier. It will be good for the team and the clients. “Team and people should be a priority for every business,” Shelley says. Building leadership and a dedicated team and people are significant challenges. She says that these are the challenges that most entrepreneurs have to deal with.
“Learning is one thing. But it is different when you apply and implement it,” Shelley Smith comments.
She mentions that things may turn differently when you implement your learning in real life. Learning and taking inspiration are necessary, but understanding and implementing them are even more critical. Shelley highlights that it is your journey, and you need to fight for it. Though some people may understand and help you, Shelley believes that you would have to remain strong and fight till the end of your journey.
Advice for Budding Entrepreneurs
Many people get attracted and choose the path of entrepreneurship. However, it often gets challenging, and many quit too soon. Shelley shares a few tips for budding entrepreneurs to help them deal better with the challenges:
- Make sure you have a business plan
- Strategize what kind of culture you want to have
- Prioritize your team
- Protect your culture and get things done
Shelley mentions that every entrepreneur should follow and implement these practices. It will allow them to move and find the right path. Focusing on culture is essential for the development of employees. Employees are more likely to stay in the organization when they are satisfied with the work culture. It may help develop better relationships and assist in employee branding. Therefore, one must focus on finding the right culture that fits the organization.
Talking about her plans, Shelley will put more effort into building Premier Rapport. Shelley is a best-selling author and has written seven books to help entrepreneurs. You can read her book, How to Avoid Culture Big Fat Failures (BFF), to understand more about the importance of culture.
Shelley also plans to continue with her podcasts, Your Morning Commute and The Culture Hour.
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