WomLEAD Magazine

With the growth of technology and digital media, the marketing industry is constantly evolving and rapidly advancing. There are now nearly 400,000 marketing professionals in the country, and more than 60% are women. Recently, marketers have been pushing the boundaries by initiating discussions on less-debatable topics and developing innovative ways to connect with their audiences. One such trailblazing individual, who has achieved tremendous success in the field of content creation and innovative marketing campaigns, is Lyndsi Edgar, the founder of eLuminate Marketing. With over a decade of experience, Lyndsi has helped brands create groundbreaking customer experiences and journeys.

The Spark: Lyndsi Edgar’s Journey to Founding eLuminate Marketing

Lyndsi Edgar’s career began with a passion for the new and exciting world of social media. After interning with companies experimenting with Facebook in its early days, she discovered a love for the industry. Armed with a master’s degree in Integrated Marketing from Florida State University, she founded eLuminate Marketing in 2014, a boutique firm focusing on digital marketing. Nine years later, eLuminate Marketing is the go-to agency for companies looking to go from “never heard of them” to “I see you everywhere” through strategic sales funnels that help nurture leads.

Shedding Light on Success with eLuminate Marketing

At eLuminate Marketing, the approach to marketing is all about developing customized content specifically for a target market with the end goal of nurturing leads. Social media, newsletters, email sales funnels, videos, downloadable content, outbound marketing, and remarketing are all tools utilized to create engagement-driven content that is valuable, educational, and authentic. Lyndsi’s team focuses on helping clients attract customers through valuable content and experiences.

Illuminating the Difference: Standing Out in a Crowded Industry

With so many marketing firms in the market, eLuminate Marketing differentiates itself in several ways. One of the core differences is the authentic, custom content the company provides. The team develops content that is personalized to each business, capturing their market’s attention through education and entertainment, providing real value. Another difference is reliability. Lyndsi believes that sticking to one’s word is critical. Clients need someone they can trust and rely on to deliver, and eLuminate Marketing prides itself on delivering promises with heart. The company holds a five-star rating on Google and Facebook after nine years, a testament to its commitment to delivering excellence.

The Big Picture: Marketing Beyond Social Media

While social media is the “in” thing, eLuminate Marketing doesn’t just focus on that one platform. The team creates an entire picture of marketing solutions that attract customers through valuable content and experiences. A three-step approach guides the process: strategy development, content creation, and remarketing. The company works on developing a detailed marketing plan that includes goals, objectives, brand guidelines, and a roadmap to navigate prospects into warm leads. The team develops engagement-driven content that includes graphics, animations, video editing, blog writing, GIFs, and more. The goal is to create valuable, educational, and authentic content and place it right in front of the target audience and prospects. Finally, after potential customers interact with the content and visit the website, eLuminate Marketing stays top of mind through post-social media campaigns to help nurture the demand.

A Bright Future: Three Qualities Every Marketing Professional Should Have

Lyndsi believes that three qualities are essential for marketing professionals. Firstly, stick to your word. If you tell someone you are going to do something, do it. Second, be honest. Don’t oversell to a client. Be transparent in your processes and tell them exactly what you are going to do. Lastly, be persistent.

Advice for Entrepreneurs

Lyndsi emphasized the importance of hiring specialists in areas where you lack knowledge. According to her, there is no need to be afraid of not knowing everything. Instead, you should be willing to learn and grow by hiring professionals who can teach you. She further explained that hiring an expert in a specific field on an hourly basis can help you learn a lot quicker and save you time, rather than trying to figure it out on your own. This approach has helped her gain extensive knowledge in the marketing industry and has been instrumental in the success of her marketing campaigns.

Transform Your Marketing Strategies with eLuminate Marketing

Lyndsi is an exceptional marketing specialist who has made a name for herself in the industry by creating remarkable marketing campaigns and helping businesses achieve breakthrough success. With over a decade of experience and an impressive portfolio of satisfied clients, Lyndsi’s expertise in content creation and innovative marketing strategies is unmatched. Her advice for entrepreneurs to hire specialists in areas where they wish to learn more is a testament to her commitment to continuous learning and improvement. If you’re a business looking for a marketing partner to help you grow and succeed, look no further than Lyndsi and her team at eLuminate Marketing.