Social media has now progressed to videos as the preferred content; video marketing has become popular, especially after the pandemic consequently. It helps in engaging the customers in a more interactive way. Video marketing is one of the most impactful ways of marketing on social media and other digital platforms.
Like any other form of marketing, video marketing involves choosing the target audience, identifying what you are trying to achieve through these videos, allocating a budget, selecting the type of video, and deciding where you will publish the video. More than 180 million internet users watch online videos each month. This number is projected to grow. According to a report by CISCO, 82% of the traffic will be on videos this year. This article covers 7 tips and hacks for successful video marketing.
Relevant to the Target Audience is the Key for Video Marketing
The video should be created in such a way that the target audience is able to connect with it, and it is relevant to their needs. According to research, 71% of people say that the sponsored videos on their feeds are relevant to them. Data suggests that if videos are used on landing pages, it can increase conversions by 80%. It is reported that 90% of consumers say that videos help them make buying decisions. If the word video is used in the subject line, 19% say it will increase the chances of opening the mail.
Story Telling is the Best Way to a Successful Video Marketing
Always remember to tell stories through videos. Through videos that have a storyline, you would be able to make a connection with the target audience. It is most likely to be ignored if it’s a branding video or sales pitch. Only when the idea is narrated through a story would you be able to strike a chord with the audience. When you conceptualize the stories in an impactful manner, keeping the audience in mind, the engagement will be high. The story should be concise but cohesive to hold the audience’s attention.
First Few Seconds Count
In video marketing, it is the first few seconds that count. Make sure to catch the attention of the audience in the first few seconds. The thumbnail of the video will act as a catalyst to catch the attention. The storyline in the first few seconds will decide whether the audience will stay for the rest of the video. The video should not be too long but should be able to convey the message and leaves an impact on the audience.
One of the deterrents for a video is its sound, as the user may find it inconvenient to access it in public. One of the strategies could be to use videos that convey the message in a silent mode. You can optimize silent videos by using catchy visuals, explanatory subtitles, and descriptions. Ensure that even if the video is run on silent mode, the audience can catch the message and connect with it.
Include CTAs during Video Marketing
A good video should be loaded with Calls to Action (CTAs). Video CTAs should include:
- A note to subscribe
- Follow and like your page
- Comment on the video
- Share further
These CTAs are a must to give directions to the audience once the engagement is there. Mostly, you find the CTAs at the end, but CTAs could be at the beginning or even midroll.
Lively and Interspersed with Humor
Your video content can be exciting and engaging if infused with elements of humor. A bit of humor to break the ice with the audience always helps. The video should be lively and attempt to make an instant connection. Mostly the audience is looking for information but wants to get entertained too. You must keep the audience taking a break from their work to spend time away. A video should hook the audience with sheer content, but fun always works!
Video marketing could be in any form, whether a Snapchat story, an Instalive, a YouTube DIY, or a corporate webinar. These tips and tricks work to increase organic reach. Proper planning, conceptualization, lighting, sound quality, and editing are necessary to reach the desired level of video quality.
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